One-Day Seminar on Agri-Tourism Business Development
Organized by the Department of Agronomy, University of Haripur
Venue: Iqbal Hall, University of Haripur, Khyber Pakhtunkhwa
Date: Thursday, 12th December 2024
Time: 10:00 AM

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Objective of the Seminar

This seminar aims to introduce the concept of agri-tourism as a sustainable business model, encouraging farmers, entrepreneurs, and students to explore agri-tourism opportunities. By integrating agriculture with tourism, the seminar will provide insights into value addition, branding, and innovative approaches to make farms profitable and attract tourists.

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Program Agenda

9:30 AM - 10:00 AM
Registration and Guest Welcome

Registration of participants

Networking session

10:00 AM - 10:10 AM
Welcome Address

By Dr. Khalid Naveed, Principal Organizer and Assistant Professor, Department of Agronomy, University of Haripur

10:10 AM - 10:30 AM
Inaugural Remarks

By the Vice-Chancellor, University of Haripur

10:30 AM - 11:15 AM
Keynote Speech
"Agri-Tourism: A Gateway to Rural Development and Business Innovation"

Speaker: Tariq Tanveer, CEO, Agri Tourism Development Corporation of Pakistan

Importance of agri-tourism in Pakistan

Success stories and lessons learned from established agri-tourism destinations

Opportunities for farmers, entrepreneurs, and universities in this emerging sector

11:15 AM - 12:00 PM
Interactive Presentation and Q&A Session

Topic: "Building Agri-Tourism Business Models"

How to brand your farm

Value addition through farm-based activities and products

Marketing strategies to attract tourists

The role of universities and research in promoting agri-tourism

12:00 PM - 12:45 PM
Panel Discussion
Theme: "Challenges and Opportunities in Agri-Tourism Development in Pakistan"

Panelists:

Industry experts

Local farmers

Agronomy researchers from the University of Haripur

12:45 PM - 1:00 PM
Closing Remarks and Certificate Distribution

Summary of key takeaways

Distribution of participation certificates

1:00 pm
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About the Keynote Speaker

Tariq Tanveer
Tariq Tanveer is a pioneer in agri-tourism development in Pakistan, serving as the CEO of the Agri Tourism Development Corporation of Pakistan. With over 14 years of experience, he has organized over 700 agricultural events and branded numerous theme villages across Pakistan. His innovative approach has contributed to the growth of sustainable farming practices and the promotion of direct-to-consumer sales. Tariq is the recipient of the National Tourism Award & Governor Award and has represented Pakistan at international agri-tourism conferences twice Indonesia.

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Theme Idea: "Reviving Rural Economies through Agri-Tourism"

The seminar will emphasize agri-tourism as a tool to revitalize rural areas, offering a dual benefit of preserving cultural heritage while generating additional income for farmers. Participants will explore ideas such as:

Developing agri-tourism destinations around seasonal crops, fruits, or flowers

Establishing herbal and medicinal plant farms as wellness tourism hubs

Organizing festivals to celebrate local agricultural produce

Incorporating on-farm activities like fruit picking, tractor rides, and educational tours

The seminar will inspire farmers and stakeholders to transform their lands into attractive destinations, combining nature, culture, and agriculture for a unique tourism experience.

Only inviting person can participate.
For book your seat and Any Inquiries: plz call
Dr. Khalid Naveed
Principal Organizer, Assistant Professor
Department of Agronomy, University of Haripur
Contact: 0333-9969781